Why WooCommerce

WooCommerce’s strength is in the huge range of plugins that are available to extend it capabilities to meet your exact needs. It is an open source program that means we have access to all the code that drives the program, so we customise to your exact requirements and upgrade as your online business expands and you need additional capabilities.

This is the main differentiator between WooCommerce and the other popular e-commerce solutions in the market. E-commerce solutions like Volusion, BigCommerce and Shopify do not give access to the underlying code as they are commercial programs, so customisation can be limited.  This can be a problem when need to add a new functionality to your online store and this not included in the capabilities of the e-commerce platform you are using.